GIRLS are: independent, ambitious, curious, adventurous, courageous, funny, honest, loving, unique, healthy, risk-taking, strong, smart, able to resolve conflicts, diverse, adventurous, self-aware, brave, able, outgoing, hardworking, creative, athletic, leaders, critical thinkers, generous, and all sorts of amazing.
These posters can be spotted all over New York City’s terrain: on buses, trains, billboards, phone kiosks, subways, and more. The NYC Girls’ Project is a self-esteem initiative encouraging girls to believe that “beauty” doesn’t define them; they do. We’re so excited to be a partner of this amazing campaign!
”This fall, New York City becomes the first city in the nation to tackle the issue of girls’ self-esteem and body image. Recognizing that girls as young as 6 and 7 are struggling with body image and self-esteem, (over 80% of 10-year-old girls are afraid of being fat and by middle school, 40-70% of girls are dissatisfied with two or more parts of their body), New York City is launching a self-esteem initiative to help girls believe their value comes from their character, skills, and attributes – not appearance.”