0 notes &
Thanks for your feedback! Trust us, we’ve worked in retail before and we absolutely do not want to make more work for already overworked & underpaid folks—we understand put-backs suck and that cleaning up after people is terrible. That’s why we’re encouraging everyone who participates to clean up after themselves & remove the post-its after they’ve taken the photos. We want this action to live in the photos, not in the aisles.
As for creating change, this action isn’t meant to target stores (though we’re targeting corporations in different actions, as well), it’s meant to get people who see the photos thinking about the way gender is marketed to children from a very young age. We hope that our photos spark conversation among shoppers and widen the conversation about gender roles and appropriate play.







