"From the moment a baby’s genitalia is categorized, everything else in his or her life is also categorized. Suddenly boys are swimming in an ocean of blue, while girls are transported into the Pepto Bismol world of princessified clothes, sparkly toys that don’t do anything, make-up for preschoolers, and extra-special girl Happy Meals. Girls fall down a rabbit hole of beauty propaganda from which they may never emerge, while boys are shepherded down their own toy aisles where the adventure games, science kits, and all the colors of the rainbow, except pink, have gone to live. Adults who are naïve to these issues reinforce the cycle that the marketers have set in motion, making sure that they buy “boy” or “girl” clothes and toys. Just so there is no confusion, these are all labeled and occupy separate sections of stores and catalogs. Company profit doubles, while girls’ possibilities shrink."