To me, the message CoverGirl is sending is perfectly clear. It is not “#GirlsCan do anything.” The message is “I want your money and I am prepared to say and sell anything to get it.”
CoverGirl is not unique in the slightest by sending this message. Any company with something to sell wants you to buy it, and the majority are prepared to do anything in the name of marketing. The SPARKteam recently talked about the Aerie ad campaign, whose ‘body positive’ gimmick was to leave their models untouched-up. It created quite a stir, which was of course its aim, but what did it actually do for media’s unattainable standards of beauty? Not much: their untouched models were majority thin, pale and without a single physical blemish; the standards of beauty they promoted were not any less attainable. If it boosts sales, a company will say or do almost anything.
CoverGirl, as a company, is not interested in girl’s empowerment. That doesn’t mean that their campaigns (or the people who run them) don’t have good effects—some of the people behind these campaigns may even be feminists. But CoverGirl is not a person with thoughts and feelings. CoverGirl as company doesn’t care about girls being plagued by unhealthy eating and body dysmorphia because of unattainable beauty standards; CoverGirl as a company does not care how many girls don’t go into STEM subjects because of the anti-female environment; CoverGirl as a company doesn’t care how many girls end up realising their dreams to be a comedian despite being told “girls can’t be funny.” CoverGirl is a company, not a person—its first and last concern is what impacts their sales.
I actually believe artists and scientists think very similarly. Complex, abstract thought? They both have that down. It’s all about where that thinking takes you after that.
Words cannot describe how much I love this post.
Being a girl is awesome at all ages, and it’s super unfortunate that teenagers and young girls in general are so often left out of feminist conversations. Being in college doesn’t make you any better or smarter than teenagers; even being a CEO of some Fortune 500 company doesn’t make you any better or smarter than teenagers. Teenage girls don’t live in Girl World that’s contained in the hallways of high schools and in the blogosphere. They live in the Real World, they’re part of the Real World. Their perspectives are as important as those of women of all ages, if not more important because they’re among the most marginalized. Girls deserve spaces to express themselves in the Real World too.
Here are 10 famous names that we all need to associate with bisexuality.
As women, we are often told that there are hundreds of things we can’t do for one reason or another. We also often end up blowing people away with how wrong they all were. If there’s something you are working hard to do, don’t stop because of what people may think or expect of you. Don’t let anybody’s judgments get in the way. You can do it. And I’m sure you will be amazing.
Badass Scientist of the Week: Dr. Aprille Ericsson
Aprille Ericsson (1963–) is an aerospace engineer and the first African American woman to receive a Ph.D. in Engineering at the NASA Goddard Space Flight Center.
Ericsson spent her childhood in Brooklyn, New York, where she cultivated an interest in science and mathematics. She attended the Massachusetts Institute of Technology (MIT) where she received a Bachelor of Science in Aeronautical and Astronautical Engineering, and during her undergrad, she worked on a variety of projects geared towards manned space flight, which motivated her to attend Howard University to gain her Masters and her PhD in Mechanical Engineering (Aerospace).
She went on to receive a PhD in Engineering at the Goddard Space Flight Center, becoming the first African American female to do so, and has applied to NASA’s astronaut program.
Eriscsson is currently working as an aerospace engineer at GSFC, where she designs and tests spacecraft, so if you think of any major space missions over the last twenty years, there’s a good chance Ericsson was involved in their success.
She’s also a motivational speaker and a mentor to mainly girls and minorities, and has commented: “I feel obligated to continue to help spur the interest of minorities and females in the math, science and engineering disciplines. Without diversity in all fields the United States will not remain technically competitive.”
Among other honours, Ericsson has also won four NASA awards for excellence and the 1997 ‘Women in Science and Engineering’ award for the best female engineer in the federal government.
As long as women are using class or race power to dominate other women, feminist sisterhood cannot be fully realized
"But every breakdown’s like
Sassy sidekick, bitchy nerd or neighbor
Oversexed Asian, urban girls with flavor
We don’t care
We’ll take any job right now we swear
And we’re gonna be Typecast
Everyone starts somewhere”